Rubs are a key component to great BBQ, introducing flavors that compliment the natural taste of food or amping it up and taking it in new directions. Some are relatively simple, comprised of just salt, pepper, and a few herbs and spices, while others are more complex, bringing together layers of flavors from around the world.
But what makes one rub better than another? If you look at the label, most BBQ rubs use similar, if not identical, ingredients. What separates the best from the rest is the quality of those ingredients and the balance of the blend.